by Thomas Brady


Think about it like this: what if each time you plunked down in front of World of Warcraft, you had to spend an hour trying to remember, wait, how do I play this?



Great design makes learning frictionless.

— If you have, or ever plan or expect to, speak or hear the word “gamification,” stop whatever you’re doing—well, I guess that’s reading this, so, stop it—and read this Rands in Repose article: Two Universes.