Geekwire quotes MSFT CEO Steve Ballmer’s commencement address at USC over the weekend (via Digital Daily).
Classy, Mr. Ballmer. Way to work in some product placement.
Most companies have a love-hate relationship with their product name becoming a verb, i.e. “that looks photoshopped” or “just google it.” While it clearly works well as free marketing, it also creates some copyright issues. When your trademark becomes vernacular, it’s a lot harder to defend it as a trademark. I don’t think I’ve ever seen someone so aggressively push their trademark the way Microsoft has tried to get us to use Bing™ as a term.