The Apple Book I Didn't Know I Was Waiting For?

If you’ve read much of my blog you are probably aware of two things right away (among others)

  1. I wasn’t impressed by Walter Isaacson’s Steve Jobs bio
  2. I really dig Ken Segall

So it’s no surprise that Ken’s announcement today might as well have been, “We’re doing Christmas twice this year.” In actuality, what Ken said was, to paraphrase, “I wrote a book about Steve Jobs and Apple.”


I am not a salesman. I will benefit in no monetary way from promoting this book on my blog. I have not read a word of the book, yet. But I have no reservation recommending you pre-order this book, as I will. You see, there are few people who are qualified, truly qualified, to write this kind of book. None of them, so far, have written such a book. Ken isn’t a reporter or a journalist. He’s not a professional biographer with general interest in Steve Jobs as an example of the human condition. Ken worked side by side with Jobs for years. He was there for so many key Apple decisions — there in the room with Steve and the Apple team. And he wasn’t just some observer. This is the man that named the iMac.

And unlike most of the other people who could write a book from such a perspective, Ken hasn’t been isolated to Apple’s walled garden for all of his career. He’s seen how the other team does things.

I should step aside and let Ken do what he does best:

My observations come from over 12 years of experience as Steve’s agency creative director, from NeXT to Apple. Also relevant to my story are the years I spent on the agency team during John Sculley’s rule at Apple. And then I had some interesting (and often excruciating) experiences in the worlds of Dell, Intel and IBM — which made me even more conscious of what sets Apple apart.

Run, don’t walk, to iBooks, Amazon, Barnes & Noble, IndieBound or 800-CEO-read and pre-order Ken’s Insanely Simple today!

Daring Fireball: Walter Isaacson's 'Steve Jobs'

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