Disgusting, filthy lies in advertising from Dell

Okay, that title is a bit extreme. We are just talking about laptop PC marketing. But this is just a blatant demonstration of total disregard for honesty, decency and professionalism.

Charles Arthur, for The Guardian:

Noted in passing: advert for the Dell XPS-15, containing the phrase

Finally, the power you crave in the thinnest 15” PC on the planet*.

Wow, the thinnest? But wait, what’s the asterisk? Small print time: “Based on Dell internal analysis as at February 2011. Based on a thickness comparison (front and rear measurements) of other 15” laptop PCs manufactured by HP, Acer, Toshiba, Asus, Lenovo, Samsung, Sony, MSI. No comparison made with Apple or other manufacturers not listed.”

That’s right, they said “the thinnest 15” PC on the planet” with full knowledge that it’s actually a little bit thicker than the 15” MacBook Pro.

Since when is it okay to say, “We’re the best*” and in fine print say, “if you ignore anyone better than us”? That kind of fine print should be (and I thought already was) illegal.

Via Daring Fireball.

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